6-07-2010- Los Angeles, California. - Alphasonik today affirms its ability to play a key role in the restricted use of certain hazardous substances in its car audio products. Governed by the RoHS, it is a European directive aiming to control the use of certain hazardous substances in the production of new electrical and electronic equipment (EEE). It is a partner directive to the WEEE Directive (Waste in Electrical and Electronic Equipment) that controls the disposal and recycling of EEE.

RoHS stands for the "restriction on the use of certain hazardous substances in electrical and electronic equipment." The UK RoHS regulation apply to those businesses defined as producers that 1) manufacturer or assemble electronic or electrical equipment in the UK, 2) import electrical or electronic equipment from outside Europe, and 3) re-badged electronic products as their own. Further, the RoHS directive applies to products placed on the European market.

Effective immediately, Alphasonik has confirmed that all newly manufactured products will be RoHS compliant.

"We have delivered compliant and cost-efficient approaches to the car audio industry for decades," said Steven Hayes, Alphasonik's International Sales Manager. "Our focus to integrate RoHS regulations to the Alphasonik product lineup is a necessary and critical step towards our industry's corporate social responsibility. We proudly take the lead on this."

Under RoHS regulations, producers must not contain the hazardous substances above the maximum concentration values; they must prepare documentation to show that their products are compliant before placing them on the market; documentation must be provided to the RoHS Enforcement Authority within 28 days of request; and documentation must be maintained for 4 years after the producer stops placing the product on the market.

For more information about the RoHS regulation, www.rohs.gov.uk.